As a small business, it is imperative to have a good reputation to win the trust of your customers. In this article, I
will cover some of the tips you need to follow to stay on top of your game with reputation management.
If you want to increase your presence online, you will need to use social media. Using sites like Facebook, LinkedIn, and Twitter will help your business build its presence both online and offline. To get the most benefits from these social platforms, you will need to regularly post status updates. Keep an eye on any comments you receive on these posts, though, so you can manage your reputation.
When you have a customer that is not satisfied with a product of service from you, you will want to fix that situation as soon as possible. By doing so, you will hopefully reverse their opinion of you and let them know that you care. Doing this online is even better because people will see that you are taking care of your customers and makes them trust you more.
Reputation management can be done by asking your happy customers to review your product or service. They can leave a review on Facebook, Yelp, Google Places, or LinkedIn, for example.
If you do make a mistake, make sure you apologize. Everyone is human and makes mistakes. If you rectify the mistake, give an apology, and move on, it will look good to your customers.
Give thanks to your customers. When they leave you a good review, send them a personal message thanking them for leaving you feedback. You may want to even offer them a coupon for their next purchase as a thank you. Either way, make your thanks sincere.
Publishing a lot of content is a good way to help the reputation of your business. It is impossible for you to remove negative comments completely from the internet, but you can have those negative comments pushed to pages on the search engine that are less used. Taking that into consideration, when your negative comments are found on the sixth or seventh page of the search results, less customers will read them.
Hopefully this article has given you some good advice on how to keep your reputation positive within the business community. You will always want to keep your reputation good so you can keep customers coming to you and spending their money. Remember, reputation is everything, so make sure that yours is good!